Information architecture

Our experience designing information-rich portals and developing content gives us a unique insight into how best to lay out websites to disseminate information effectively.

We understand the importance of linking content in an intuitive way for web users and how excellent information architecture can help you to manage and reuse content efficiently.

To help inform the structure of your site we will work with you to develop user personas and storyboard potential journeys through your site. This enables us to establish the optimum workflow for users and the positioning of content.

We are also experts in classifying data and designing information structures and can help you to develop and implement taxonomies to structure and manage your content more effectively.

We can help you:

  • Analyse your existing web structure
  • Undertake usability studies
  • Develop taxonomies and metadata
  • Recommend information structure and page layouts
  • Design wireframes to visualise pages
  • Construct content plans
  • Make better use of metadata to support search engine optimisation