Web copywriting

Writing content for websites has a number of unique challenges: web users tend to skim pages rather than read, there are many potential entry points to the content and your audience needs to understand the key points in a short amount of time.

Idox specialises in developing content for web applications and can offer expert consultancy on how best to structure and write your copy as well as providing web copywriting services to populate and maintain your site.

Our flexible and scalable research team are trained in communicating with businesses, community groups and public sector organisations and can help you get your message across effectively and reduce bounce rates.

We can help you develop a content plan and commissioning strategy, as well as bespoke content tailored to meet your organisation's information needs and objectives. We are experienced at using a range of different content management systems and if required can deploy our proprietary tools to support your content publishing requirements.

We can help you:

  • Define your information architecture and web page structure
  • Develop content plans and commissioning strategies
  • Structure your web content and populate websites
  • Edit and develop web copy on an on-going basis

Our clients in this area include Enterprise Ireland, Advantage West Midlands and Office for Civil Society.